Your friends, your customers, your suppliers … They have only one word in their mouth: Internet! Can you also seize the digital revolution? Here are some advantages you would benefit from by digitizing your business …
1. To let people know
Today more than ever, being the best in your profession is not enough anymore. If you have a real “know-how”, it is vital to “make it known” to as many people as possible. For it to appear at the top of the results on the search engines, take care of the referencing of your website. Notably by using effective “keywords” (SEO) and / or by buying “sponsored links” (paid search).
Good to know:
The Internet is the first source of information for most corporate clients before buying. To ignore the web when one is a pro is therefore to deprive oneself of potential customers.
2. To retain your customers
Winning customers is good. Keeping the old ones is not bad either! Newsletters, social networks, etc, the Internet puts at your disposal a whole range of tools allowing you not only to keep in touch but also to establish a strong relationship with your customers. The more you know them, the more you will be able to meet their needs (or even anticipate them). And the less your customers will be tempted to change to your competitors …
Good to know
A newsletter allows you to know your customers better (how much time they spend on your website, to buy what …) and to keep them regularly informed about the news and updates from your company.
3. Expand your business
Digitizing your business will accelerate its development and strengthen your business strategy. If it is well referenced, that your “historical” customers are loyal to it and that more and more prospects are connecting to it, your website should help to increase your sales. And consequently to boost your turnover.
Key points to remember
Being present on the web will increase your chances of being called upon by new clients. If it is well done, a website will reassure your prospects and you will gain credibility.