What is worse than not having a website in Uganda? Have a clumsy website! Zoom on all these small imperfections which are only a detail for you but for the website visitors mean a lot.
1. Overselling your business
Your website must accurately reflect the image of your business. By overselling it, you risk annoying or even disappointing your customers. Do not be too keen on your page titles. An unfulfilled promise would hurt your rising reputation and discredit you …
2. Publishing poor quality photos
To quote a famous slogan, the “weight of words, the shock of photos”. For a commercial website, the quality of the visuals is crucial. If a customer can not touch the product, it is the photo that the customer will trust.
Using a white background will allow you to trim the photos. And to avoid a loading time too long, your photos should not “weigh” more than 100 KB.
3. Making spelling / grammatical errors
If spelling is not your strong point, have yourself re-read or use an auto-fix. Studies show that wrong spelling / grammar had an impact on the sales of e-commerce websites.
4. Leaving “dead” links behind
Put yourself in the place of a website visitor who, by clicking on one of the links on your website, would be sent to a page that no longer exists! “Not very professional” you would think. And you would be right. In short, regularly clean your website.
Tools that can track (and delete!) the “dead” links include: validator.w3.org, SemRush.com, etc.
5. Not including a “contact” section
Ignoring the contact form will prevent your customers / prospects from reaching you and will make them doubt your reliability.
6. Not updating your site regularly
By being regular in the production of your content and updating your pages, you will establish a real connection with your customers. Setting up an editorial calendar will help you keep up.
7. Opting for a non-responsive site
Since 2015, websites that are not “responsive” (whose display does not fit the screens of smartphones and tablets) are not as good in the search results. To find out if your site is mobile-friendly, type its address in google.com/webmasters/tools/mobile-friendly/
Key points to remember
- Your website must be irreproachable.
- Update it regularly.
- Do not neglect the importance of photos.